25 Top Latina Makeup and Latinx-Owned Beauty Brands

25 Top Latina Makeup and Latinx-Owned Beauty Brands

Listen up, beauties! Latinx Heritage Month is just around the corner, and what better way to celebrate than by supporting Latinx and Latina-owned beauty brands? Not only will you be showing your love for the Latinx community, but you’ll also get your hands on some incredible makeup goodies. So, buckle up and get ready for a wild ride through the world of Latinx beauty!

First up, we have Treslúce Beauty, founded by none other than singer and artist Becky G. This brand is all about embracing Latinx culture and heritage, using Latinx ingredients and art to create their amazing makeup products. Their Empower Me Matte Lipsticks are a game-changer, with intense pigmentation and long-lasting formula that won’t leave your lips feeling dry. Mango butter adds a nourishing touch that’ll keep your pout looking fabulous.

Next on the list is Dezi Skin, a skincare line inspired by Mexican roots. Dezi Perkins, the genius behind the brand, has created the Agua Fresca Thirst Quenching Gel-Creme Moisturizer that not only hydrates and plumps your skin but also serves as a fantastic makeup primer. Talk about a multitasking product!

Shaina B. Miami is another gem in the world of Latinx beauty. This brand, created by a makeup-loving Latina, offers a range of palettes, brushes, and sponges to help you unleash your inner beauty. Their Blush and Highlight Mini Palette is a must-try, giving you that post-vacation glow you’ve always dreamed of.

Angel Merino, a talented Latino makeup artist and beauty influencer, created Artist Couture, and they are all about high-quality makeup. Their Supreme Nudes Pressed Pigment Eyeshadow Palette is a dream come true for natural eye makeup lovers. With twelve stunning shades, you’ll be rocking that effortless look all day long.

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Let’s not forget about the tools that help us create our beauty masterpieces. Sigma Beauty, founded by Dr. Simone Xavier and her husband, offers an incredible Classic Face Brush Set. This set is a staple in any makeup bag, allowing you to flawlessly apply foundation, concealer, blush, contour, highlighter, and more. Talk about getting your money’s worth!

Now, let’s dive into the world of eyeshadow palettes. Dominique Cosmetics, created by beauty vlogger Christen Dominique, has a palette called The Essential Eye Shadow Palette that will blow your mind. The shades, especially “Affirmation,” a gorgeous bronze-y shade, will help you create stunning halo eye looks that’ll make heads turn.

Of course, we can’t have a Latinx beauty roundup without mentioning the queen herself, JLo Beauty. Jennifer Lopez’s radiance-enhancing liquid highlighter, That Star Filter Highlighting Complexion Booster, will give your skin a lit-from-within glow that can’t be beaten. Rock it alone for a soft glow or use it as a primer for a luminous base.

Beautyblender, known for its iconic makeup sponges, also offers an incredible range of makeup products. Their Bounce Liquid Whip Long Wear Foundation is a must-try. With a weightless and buildable formula, it comes in a whopping 40 shades to satisfy all skin tones. The brand’s founder, Rea Ann Silva, truly understands the importance of color matching for women of different ethnicities.

Selena Gomez’s Rare Beauty is bringing back the ’90s with their Kind Words Lip Liner. Embrace the lined lips trend with their creamy lip pencils and channel your inner Selena. Wise lip liner paired with Worthy lipstick will have you feeling like a true ’90s diva.

Ready to add some color to your life? Luna Magic, an Afro-Latina-owned brand by sisters Mabel and Shaira Frías, offers vibrant eyeshadow palettes that are highly pigmented and truly stunning. Whether you’re a makeup beginner or a pro, these colorful palettes will take your eye looks to the next level.

Camila Coelho’s Elaluz beauty brand is all about celebrating her Brazilian heritage. From the scents to the clean ingredients, every aspect of Elaluz pays homage to her roots. Try their Lip and Cheek Stain for a natural flush that’ll make you feel like a Brazilian goddess.

Araceli Beauty, created by founder Araceli to share her love for both makeup and her culture, has an incredible Ojos Perfectos Liquid Eyeliner. Perfect your winged eyeliner game with this gem and complete your eye makeup collection with their range of brow tools, false lashes, and eyeshadow palettes.

Melt Cosmetics, co-founded by first-generation Mexican-American Lora Arellano, is all about intense pigment and bold shades. Their Digital Dust Gold Ore Highlight will make you shine brighter than the sun. Get ready to blind everyone with your golden glow!

Bésame Cosmetics is a dream for lovers of all things vintage. Gabriela Hernandez, who grew up in Argentina, created this unique makeup line that features Black Cake Mascara, cream rouges, and classic lipsticks. Step into the past with these timeless products.

Looking for an eco-friendly and vegan makeup brand? Look no further than Axiology. Ericka Rodriguez, the brand’s founder, wanted to create cruelty-free and vegan makeup products that didn’t compromise on quality. Their Golden Hour Lip-to-Lid Trio is perfect for achieving a chic, monochromatic look that’ll leave you feeling radiant.

Celeb makeup artist Mariela Bagnato’s MBeauty is a collection of dreamy products designed to give you an airbrushed-like makeup look. Their Dewy Blushes come in three shades and add a natural-looking tint to your cheeks. Enhance your natural beauty with these glowing blushes.

Valde Beauty, created by Margarita Arriagada, is all about women wearing lipstick as their armor. With their customizable lipstick cases, you get to be a part of the creation process. Choose the “armor,” formula, shade, and even have your case engraved. It’s the perfect gift for you or someone special.

Vive Cosmetics, co-founded by Joanna Rosario-Rocha and Leslie Valdivia, is a Latina-owned and operated makeup line that offers a range of matte lipsticks, highlighters, and more. Their Cremosa Matte Lipstick in Mija is a must-try, with its intense pigmentation and long-lasting formula.

Mia del Mar, created by a team of women from various Latin American countries, captures the vibrant spirit of Miami. Their Life Is A Fiesta Eyeshadow Palette is a colorful gem that’ll inspire you to get creative with your eye looks. With a range of other makeup and skincare products, Mia del Mar has got your beauty needs covered.

When it comes to false lashes, Golden Dream Beauty, founded by Venezuelan entrepreneur Ydelays, has got you covered. Their line of silk lashes offers different shapes and styles to suit any occasion. Take your eye makeup to new heights with these luxurious lashes.

There you have it, beauties! A colorful journey through some of the best Latinx-owned beauty brands. Support these amazing entrepreneurs and embrace the beauty and culture they bring to the world of makeup. It’s time to celebrate Latinx heritage and indulge in some fabulous beauty products. Happy shopping!