Discover the Delights of British Fashion

Fit for a Queen 6 British Clothing Brands Challenging the Style Game

6 British Fashion Brands That’ll Give You Regal Style

Models wear JW Anderson

Whether you’re binge-watching The Crown or love following Kate Middleton’s latest looks, British fashion is certainly top of mind. Although we can’t get our hands on Princess Diana’s revenge dress, there are enough must-have brands to fill Buckingham Palace. The United Kingdom is a looking glass into the past, as well as a melting pot of different cultures, offering a tapestry of unique tastes and aesthetics.

Feng Chen Wang: Bridging Fashion and Futurism

Chinese-born and London-based designer Feng Chen Wang is one of the foremost creative minds in fashion as she bridges the gap between highly conceptual and technical garments through her eponymous brand. Imagine garments that could easily belong on the set of The Fifth Element. Her flowing trench coats, stained with uber-saturated pigments, make you feel like a hiker from 2040 trekking a celestial terrain. And let’s not forget the playful and childlike spirit emanating from her cartoonish hand-shaped bags. Feng Chen Wang keeps a subtle architectural undercurrent running through her experimental silhouettes, showing reverence to the cloth she cuts.

Did you know? In 2022, Chen Wang designed the uniforms for the Beijing Olympics’ flag bearers, illustrating her profound talent. The inimitable designer made her introduction to Paris Fashion Week for the Spring/Summer 2023 season, with a Nike collaboration hitting shelves shortly after.

House of Sunny: Where Psychedelic Dreams Meet Sustainable Fashion

Known for creating 2020’s It dress—the swirly Hockney—House of Sunny lives up to its name, filling our wardrobes with dopamine-inducing knitwear. This independent London-based label, founded in 2011 by Sunny Williams, has a slow fashion model and a devoted fan base that includes the likes of BlackPink’s Lisa, Emma Chamberlain, Dua Lipa, and Kendall Jenner. They all can’t resist House of Sunny’s Day Tripper sweaters, coquettish cardigans, and ’90s-esque mesh tops. And the best part? House of Sunny directly caters to its audience, incorporating their feedback into its designs.

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House of Sunny’s psychedelic aesthetic mirrors its child of the Earth ethos. The brand incorporates recycled and deadstock fabrics whenever possible, presenting a thoughtful antithesis to the fast fashion industry. Each piece finds a home as House of Sunny produces lines in small quantities, ensuring that they are not only vegan but also environmentally friendly. Even their garment bags are biodegradable!

JW Anderson: Where Whimsy and Sophistication Collide

Jonathan Anderson has certainly made fashion more fun with his eponymous label, JW Anderson. Imagine whimsical pigeon bags, clay molded hoodies, and amphibian Wellipets shoes infusing playfulness and wonder into an often serious industry. It’s like tapping into our inner child’s imagination! But don’t be fooled—Anderson’s garments also possess a deeper sophistication. They enliven wardrobe staples, reinvigorating office-ready oxford shirts with exaggerated draping and peplum hems. Quirky bubble sleeves add an unexpected touch to austere overcoats. JW Anderson is made for fashion-loving, scissor-happy kids all grown up, emboldening essentials with joyful tailoring.

Did you know? Anderson initially set out for a career in acting, but a brush with costume design sparked his interest in fashion. Graduating from the London College of Fashion in 2005 and working at Prada, he founded JW Anderson in 2008, focusing on menswear before shifting his focus to womenswear in 2010. His original style earned him the appointment of creative director at Loewe in 2013 and British Designer of the Year for Womenswear in 2017.

Peachy Den: Dressing Up the It Girls

Designed for the cool girls in their 20s and 30s, Isabelle Weatherby’s Peachy Den is the British It girl brand. Launched in 2019, Weatherby quickly made her way to Forbes’ 30 Under 30 list, showcasing the label’s instant cult status. Bella Hadid and Olivia Rodrigo are just a couple of the stars donning Peachy Den, rocking their plaid micro mini skirts, cropped sweaters, and eye-catching velvet jumpsuits—the fresh staples for on-the-go cool girls.

Peachy Den’s roots are firmly planted in inclusivity, as its woman-only team tests each garment, ensuring a perfect fit for a variety of shapes and sizes. The brand also proves that you don’t have to sacrifice style for sustainability, with over 60% of its clothing crafted from certified sustainable materials and the rest derived from deadstock textiles.

self-portrait: Where Elegance and Fun Collide

Founded in 2013 by creative director Han Chong, self-portrait embodies the sophistication and refreshing spirit of women worldwide. Drawing from Chong’s Malaysian background and London’s refined sensibility, the brand offers accessible luxury with a touch of playfulness. The best part? “Beauty shouldn’t be an option for the privileged few.”

Since its rise to the top of the contemporary luxury world, self-portrait has collaborated with the likes of Gigi Hadid and Emily Ratajkowski, extending its offerings to the chicest children. From shimmering gold two-piece sets that dress models as modern-day Eloises in Paris to prim and proper ivory tweed skirt suits, self-portrait has captured the hearts of many.

Wales Bonner: Breaking Boundaries with Cultural Fusion

Grace Wales Bonner is a force to be reckoned with. Her eponymous brand, launched in 2014 as a menswear line, expanded into womenswear shortly after. Marrying an African diasporic history with European heritage, Wales Bonner creates a category that is uniquely its own. Imagine luxury polo and jersey tees with a touch of athleisure, cozy varsity jackets bearing the label’s crown-like emblem, raffia fringe trousers, and heavily patterned tracksuits.

Flirting with both luxury and streetwear aesthetics, Wales Bonner effortlessly moves from the runway to the sidewalk. Her excellence has been recognized with prestigious awards like the LVMH Young Designer Prize, the British Fashion Council/Vogue Designer Fashion Fund, and the Independent British Brand at the Fashion Awards.

So there you have it—the best British fashion brands that’ll spice up your wardrobe and add a touch of whimsy, elegance, and sustainability. Which brand speaks to your fashionable soul? Let us know in the comments below!

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