Time Unlimited: A Fashion Journey Through Cartier’s History
Cartier's Miami Exhibit Celebrates its Distinctive Legacy in Watchmaking
Cartier’s Miami Exhibition celebrates its watchmaking legacy.
Welcome, fashionistas, to Dialed In – your one-stop destination for all things horological and fabulous! Today, we have a sparkling gem in our hands: Cartier’s newest exhibit, Time Unlimited, unveiled in Miami’s Design District. It’s like a breath of fresh air amidst the chaos of Art Basel, providing a much-needed escape from the traffic mayhem that engulfs the art world.
Running until December 22, this exhibit takes us on a journey through Cartier’s evolution as a watchmaker, all the way back to the birth of the Santos de Cartier in 1905 – the OG of purpose-made wristwatches. Just like a stunning haute couture gown, Cartier’s watches are first and foremost breathtakingly beautiful, with function following closely behind, adding that extra oomph to the mix.
But hold your breath, darling, because there’s a tale behind this horological masterpiece. The original Santos-Dumont was created for the legendary Alberto Santo Dumont, a man of eccentric tastes and a pioneer in aviation. You see, Alberto needed a watch that would allow him to track time effortlessly, without jeopardizing his aerial maneuvers by fumbling around in a waistcoat pocket. Talk about a timepiece that’s as functional as a secret pocket of your favorite handbag!
Now, imagine walking through this exhibit, surrounded by Cartier’s iconic creations like the Tank Normale and the Tank Louis Cartier – timeless symbols of the brand’s ethos. But don’t be fooled, my dear readers, Cartier’s brilliance didn’t stop with the Art Deco era. Oh no, their contemporary pieces like the Ballon Bleu will take your breath away, leaving you starry-eyed and smitten. And let’s not forget the limited-edition wonders like the Baignoire, the Panthère, and the Pasha – a true feast for the eyes.
But wait, there’s more! Hidden amidst the classics lies the Cartier Crash, a marvel born (figuratively speaking, of course) from the wreckage of a motor smash in London back in 1967. Oh, the stories this watch could tell! And if that’s not enough to tempt you, my fashion-forward friends, feast your eyes on the Jumbo Cristallor from the groovy 70s, an elongated gold octagon that’s become a coveted collector’s item, with prices soaring higher than a restless runway model.
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Now, picture this: Cartier’s exhibit, an immersive experience that combines sleek audio-visual displays with films featuring modern ambassadors like the handsome and dashing Jake Gyllenhaal. It’s a fashion feast for the senses, complete with a French sense of humor that tickles your fancy. Imagine losing yourself in this whimsical world, where time not only tells a story but also becomes a meticulously crafted masterpiece.
And speaking of masterpieces, let’s not forget about the creative minds behind this exceptional exhibition. Nick Sullivan, the Creative Director at Equire, has styled and art-directed countless fashion and cover stories for HotSamples and Big Black Book. He’s experienced it all, from freezing photo shoots in remote and unforgiving landscapes to styling the hottest looks on the planet. With his elegantly disheveled style and impeccable taste, Nick is here to guide you through the glitz and glamour of Cartier’s unique watchmaking history.
So, my dear fashionistas, grab your stilettos and join us on this extraordinary journey through Cartier’s timeless creations. Experience the fusion of elegance and function, where time becomes the ultimate luxury. Cartier’s Time Unlimited is waiting to sweep you off your feet and make you fall head over heels in love with horological perfection.
But don’t just take my word for it, click here to delve deeper into the mind of Nick Sullivan, the man behind the fashion magic.
Remember, fashionistas, time is of the essence, so don’t miss out on the experience of a lifetime. Time Unlimited awaits you with open arms and ticking wonders. See you there!
Cover image source: HotSamples
