Heidi Klum and Selena Gomez show how flattering this surprising swimsuit color can be.

Summer’s Surprising Color Trend: Brown Swimwear!

Forget the usual summer hues of white, blue, and yellow – this season, celebrities are embracing a surprising color trend: brown! Yes, you heard it right. Brown swimwear is the underdog stealing the spotlight from the traditional bright shades.

When Khloé Kardashian and Selena Gomez showcased their dark brown swimsuits, the internet went wild. And recently, Heidi Klum stunned everyone with her mocha string bikini. Who would have thought brown could be so chic for summer?

But fear not, the end of summer is near, but there’s still time for vacations and poolside weekends. So, if you want to rock the color that celebrities can’t get enough of, I’ve found 10 stunning brown swimsuits, starting as low as $23:

Swimsuit	Price
Summersalt Ruched High-Leg High-Rise Bottom	$23 with code SALE25
Summersalt String Bikini Top	$38 with code SALE25
Zaful Triangle Bikini Set	$30
Floerns V-Neck One-Piece Swimsuit	$30
SweatyRocks Two-Piece Ribbed Bikini Set	$30
Cupshe High-Waisted Bikini Set	$35
Good American Satin Side Tie Swimsuit	$65 (Originally $109)
Skims Scoop-Neck One-Piece Swimsuit	$88
Andie Swim The Malibu One-Piece Swimsuit	$112
Belle the Label The Ruched Maillot One-Piece Swimsuit	$144

As a picky bikini shopper myself, I understand the struggle of finding the perfect balance between coverage and style. Luckily, Summersalt has nailed it with their Ruched High-Rise Bottoms and matching Bikini Top. You get that classic summer look with a little more fabric at the stomach and butt, providing the confidence you need for the beach. Shoppers rave about the “full coverage” bottoms and describe them as both stylish and comfortable.

For a smocked one-piece similar to Selena Gomez’s, I highly recommend the ribbed swimsuit from Floerns. Its flattering V-neck and criss-crossed back make it a standout choice. Shoppers praise this suit as their favorite this year, loving its high quality, softness, and supportiveness. It’s simple yet sexy and sure to flatter any body type.

And let’s not forget Skims, the brand known for its figure-flattering shapewear. They also have a simple yet stunning brown one-piece that doubles as a bodysuit. Customers love its versatility and claim it snatches the waist. So, you’ll not only look fabulous at the beach but also receive compliments when you wear it as part of your outfit.

Believe it or not, brown is now the most flattering and versatile color for summer. So, why not jump on this trend and get yourself a celebrity-inspired swimsuit? Make a splash with brown swimwear that’s both stylish and unique!

Shop more celebrity-inspired swimwear here:

Good American Satin Side Tie Swimsuit

Andie Swim The Malibu One-Piece Swimsuit

Cupshe High-Waisted Bikini Set

Zaful Triangle Bikini Set

Heidi Klum and Selena Gomez show how flattering this surprising swimsuit color can be.