Jeanne Damas is currently purchasing mesh dresses, red lipstick, and the perfect jeans.

Jeanne Damas is currently purchasing mesh dresses, red lipstick, and the perfect jeans.

All Roads Lead to NYC (and a Leopards Print Carpet)

Imagine being the darling of Pinterest’s French-girl style board, with your high-waisted jeans and effortlessly chic bob being the first thing that pops up in any search for a Parisian-inspired aesthetic. Sounds dreamy, right? Well, not for Jeanne Damas, the designer and founder of Rouje and Les Filles en Rouje. According to her, the quintessential French look found on mood boards all over is just plain boring. Ouch!

So, what does influence this anti-typical French style queen? Turns out, it’s not the Eiffel Tower or croissants. It’s the vibrant and creative vibes of New York City. Damas admits that the Big Apple’s unique energy and daring sense of style have a profound impact on her. It was on her first trip to NYC that she discovered her signature slip dresses, which she jokingly described as looking like pajamas. Hey, who doesn’t want to wear clothes that are as comfy as sleepwear, right?

And to solidify her love affair with the city that never sleeps, Damas has decided to open Rouje’s first flagship store in the heart of SoHo. Nestled among other Parisian fashion brands like Maje, Sandro, and Zadig & Voltaire, the boutique is a testament to Damas’ belief that Rouje is more than just clothes. It’s a lifestyle brand, a universe that she wants to share with the world.

As you step into the store, a vibrant mural reminiscent of Swedish artist Hilma af Klimt’s abstract paintings welcomes you. Rows of perfectly stacked jeans, including Damas’ go-to fit, line one wall, while backlit shelves proudly display accessories, boots, and loafers. And for those beauty enthusiasts, a white table in an intimate nook holds rows upon rows of Les Filles en Rouge makeup and skincare products, just waiting to be played with. It’s a fashion and beauty paradise that captures Damas’ unique vision.

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Speaking of vision, Damas has always had her own distinct style, which she describes as an affinity for polka dots, big flowers, and leopard prints. It’s a style that she has embraced since forever, but it has evolved over time, especially after the birth of her son. Mini bags that held only her phone and red lipstick were all the rage during the early days of Rouje, but motherhood called for a bigger bag, and she answered. And let’s not forget the shift towards stretchier pants and sneakers. After all, chasing a toddler at the park requires comfort and mobility, even for a self-professed ballet flats girl.

But Damas’ creativity doesn’t stop at fashion. She also dabbles in modeling and acting, recently starring as Paloma Picasso in the Disney+ series “Kaiser Karl” set in the ’70s. And surprise, surprise, her character’s style resonated deeply with Rouje’s aesthetic. It seems like life imitating fashion or vice versa, and Damas couldn’t help but notice the resemblances and enjoy playing the role.

Now, let’s delve into Damas’ personal style essentials. Her favorite jeans are none other than the ones she designed herself – the Germain jeans. These cigarette-style, straight-leg beauties come in three colors and are perfect for pairing with boots. And lucky for us, we’ve got the visuals right here: and . Trust us, they’re as stylish as they are comfortable.

And what about Damas’ opening-night outfit for the boutique launch? She’s got it all planned out. For the dinner, she’ll be rocking the Laly dress, a classic and feminine stretchy mesh number that pairs perfectly with a red lip. Feast your eyes on it right here: and . Talk about elegance and style rolled into one.

But let’s not forget about winter. Damas’ hero winter piece is a sweater dress – the epitome of comfort and style. Paired with big boots, it’s the perfect ensemble for dancing, going out to dinner, feeling sexy, and staying warm all at once. And if you want the full Rouje winter look, throw on a long coat, big earrings, and of course, some killer red lips.

Now, let’s peek into Damas’ beauty bag essentials. Ever the prepared fashionista, Damas always carries red lipstick, sunscreen, Les Filles en Rouge skincare products, and an eyelash curler. Her go-to lip shade is Nathalie from Les Filles en Rouge, an orange-red that instantly boosts her confidence. She’s also loving the SPF 50 from Ultra Violette and the new sunscreen drops from Odacité. Gotta protect that flawless French complexion, right?

And finally, we can’t wrap up without mentioning Damas’ love for leopard print. From her iPhone cover to the latest Rouje collection, she’s got leopard print on her mind. There’s even a fabulous leopard-print carpet gracing her office. Now that’s what we call commitment to the print!

So there you have it, a glimpse into the stylish and glamorous world of Jeanne Damas. From her love for NYC to her signature jeans and leopard print obsession, Damas is a force to be reckoned with in the fashion and beauty industry. As she continues to conquer new frontiers, we can only wait in awe for her next sartorial masterpiece.

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