Jennie of Blackpink went for a cowgirl look with Calvin Klein.

Jennie of Blackpink went for a cowgirl look with Calvin Klein.

Jennie’s Confident and Stylish Collaboration with Calvin Klein

Jennie from Blackpink is back with a bang! And this time, she’s bringing her fierce confidence to Calvin Klein’s latest campaign. We’ve got the exclusive first look, so get ready to be wowed!

It’s no surprise that Jennie is once again chosen as the face of Calvin Klein. She’s been rocking their signature sexy basics like a pro, and now she’s joined by an all-star cast including Alexa Demie, Kid Cudi, and Kendall Jenner. This star-studded group celebrates individualism and personal style in a way only Calvin Klein can.

“Each talent’s individual world is amplified through unique environments and curated soundtracks for images and videos that are grounded in reality, yet larger than life,” says the brand, explaining the inspiration behind the campaign. Jennie’s fierce confidence, Jenner’s inherent femininity, and Demie’s bold and seductive style are the driving forces behind this fashion extravaganza.

Shot and directed by the renowned creative duo Inez and Vinoodh, Jennie’s vignettes showcase her off-stage persona with pared-down styling and relaxed silhouettes. She effortlessly embodies Calvin Klein’s classic design codes, from logo-emblazoned underwear separates in nude and white to bra tops with lace detailing. And, of course, denim plays a prominent role in this collection.

From a behind-the-scenes glimpse into Jennie’s life on the road, where she effortlessly rocks CK underwear and a white button-down, to simple yet captivating poses on set, this campaign offers a diverse range of fashion inspiration. Standouts include a dark denim-on-denim ensemble, featuring a matching cropped oversized jacket and jeans with Western detailing, as well as an Americana-inspired look with a white tank, jeans, and a bandana.

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Described as “minimal, modern, and sensual,” this collection brings together beloved Calvin Klein classics with new denim offerings. It’s the perfect blend of timeless pieces and nods to the Western trend that everyone’s been obsessing over. Whether you want to add some edge with motorcycle boots or embrace your femininity with ballerina flats, this collection has you covered for the fall season.

So, mark your calendars! The Fall 2023 campaign and collection launch today, August 14th, exclusively on calvinklein.com. Don’t miss out on the chance to rock Jennie’s confident and stylish looks from Calvin Klein. Get ready to unleash your inner fashionista!

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