Natasha Lyonne’s Old Navy Campaign Encourages Accepting Compliments

Natasha Lyonne's Old Navy Campaign Encourages Accepting Compliments

Natasha Lyonne: The Perfect Fit for Old Navy

In the unpredictable world of celebrity casting in the fashion industry, Old Navy has struck gold with their choice of Natasha Lyonne as the face of their new fall campaign. Why is she such a perfect fit, you ask? Apart from effortlessly rocking Old Navy’s latest Pixie and Taylor pants, Lyonne shares a deep kinship with the brand’s focus on affordable fashion.

“It aligns with my greater moral take in a sort of funny way,” Lyonne tells us at HotSamples. “I mean, I still love my Gucci loafers, but let’s face it, the world has a thousand ways of making you feel small. What I love so much about Old Navy is the idea of democratizing fashion, breaking down barriers, and embracing an egalitarian view of ‘everybody’s welcome.’”

Compliment Angst and Relatable Fashion

Lyonne’s charm shines through in the two commercials dropping today. Both feature her rocking Old Navy’s Pixie and Taylor pants, and in classic Lyonne style, time freezes as she addresses the audience and takes us through the excruciatingly relatable experience of compliment angst. Finally, she drops the campaign’s slogan with a smirk, “Thanks. It’s Old Navy.”

Owning your unique aesthetic, especially when it comes at an affordable price, is like a breath of fresh air in 2023. In a world obsessed with quiet luxury and TikTok trend homogeneity, this campaign serves as a celebration of self-expression and the universal struggle to embrace it. It adds a touch of snark-free fun to the feel-good vibes it exudes.

“I love that you see her going through that inner monologue,” Lyonne says of the ads. “Somewhere along the line, it became cool to be self-deprecating. When did we decide that insulting oneself was hip?” she ponders, adding, “It’s something I’m trying to get myself out of, but old habits die hard.”

Women Supporting Women

While the frequent apologizing culture isn’t exclusive to women, Lyonne appreciates Old Navy’s focus on promoting women complimenting women rather than fostering a competitive atmosphere.

“Advertising has been shaping our minds since we were young, telling us that we’re in competition with each other,” she says. But starting her own production company made her realize the power of collaboration with other women, viewing them as partners in crime rather than adversaries. Lyonne believes society manufactures this sense of competition, and Old Navy’s campaign helps shift the narrative to a more positive and supportive one. “The communication between these women has a great attitude. I love it,” she adds.

Big Boss Energy and Vibrant Looks

Apart from the contagious positivity, Lyonne genuinely resonates with Old Navy’s fashion choices. She describes her vibrant red Pixie Pant look as having “big boss energy.” And when it comes to the night-out ensemble featuring Old Navy’s Taylor Trousers, she raves about how the oversized blazer hits the waistline at just the right place, and the convenience of having pockets, eliminating the need for a purse. Lyonne suggests that this strong look allows you to channel any energy you desire, seamlessly transitioning from a concert to work the next day.

No Low-Rise Jeans for Lyonne

While Lyonne embraces a wide range of fashion trends, there is one style she won’t be caught dead in: low-rise jeans with a flash of whale-tail. With a hint of humor, she recalls her raver days in 1994 when she wore baggy pants, camo baby tees, and even a little baby backpack. But she firmly believes that some trends are best left in the past.

“I respect it a bit, and it’s funny from a comedic standpoint,” she says. “But let’s be real, it’s just such an absurd thing. I’ve already lived through that phase, so I don’t need to see it come back.”

While Old Navy’s campaign with Natasha Lyonne captures the spirit of empowerment, self-expression, and shared support among women, it’s clear that this collaboration is more than just a marketing ploy. Lyonne’s genuine enthusiasm for the brand’s values and fashion choices makes this partnership a match made in fashion heaven.

Natasha Lyonne’s Old Navy Campaign Encourages Accepting Compliments