Goop launches first makeup collection, capturing post-workout glow.

Get the Goop Glow with Goop Beauty’s Colorblur Glow Balm

Love it or hate it, there’s no denying that Goop has that certain “glow” factor. Whether you think of Gwyneth Paltrow’s forever-fresh face or your own goop-y morning routine (hello, ice bath and spirulina smoothie), that radiant and stunning look is undeniably synonymous with Goop.

And now, you can achieve that famous Goop glow with just a tap of your fingers. Goop Beauty has just launched their first foray into color with the Colorblur Glow Balm. These creamy and moisturizing balms are a quick and effortless way to add a pop of GP-approved color to your look, even on days when you’re lacking sleep and not feeling particularly grateful.

The Inspiration: Post-Workout Glow

According to Jean Godfrey-June, Goop’s Executive Beauty Director, the inspiration behind Colorblur was to capture that special glow you get after a workout. She explains, “At our In Goop Health events, we often have some kind of movement class, and the way everybody looks when they emerge from one – healthy, glowing, and with happy-looking skin – was definitely an inspiration.”

But what makes Colorblur the perfect product for Goop’s first venture into color? Well, according to Godfrey-June, it’s because at its core, Colorblur is still skincare. She says, “If you’ve got great skin, you don’t have to get into the business of ‘correcting’ with a ton of makeup, so the fact that the balms are made with antioxidants and moisturizers along with the gorgeous pigment felt really right to us. It’s this little magic skincare pot that wakes you up and gives you a glow.”

The Formula: Beauty and Skincare in One

Colorblur Glow Balm is available in five colors, each with its own unique charm. From the warm peach Slipper to the soft berry Afterglow, these balms are multipurpose and provide the perfect amount of color. But they’re not just about aesthetics – they’re packed with ingredients that nourish and protect your skin.

With soothing vitamin E, antioxidant-rich sea buckthorn oil, and moisturizing safflower oil, your skin will feel rejuvenated and supported. And speaking of ingredients, Goop Beauty is all about a clean beauty ethos. Colorblur is free of parabens, petroleum, phthalates, and artificial dyes/fragrances. It’s everything you need and nothing you don’t.

How to Use it: Where the Sun Shines

Colorblur Glow Balm is designed to be used wherever the sun naturally hits your face – cheeks, lips, brow bone, and temples. It’s incredibly versatile and can be applied with your fingers, a brush, or a sponge. Simply scoop up a bit of the super-soft balm and blend for a seamless finish.

Even Jean Godfrey-June, who isn’t typically a blush person, loves the sheer and natural look of Colorblur. She says, “I just dab a little with my finger onto the apple of each cheek, then smooth the rest over my lips – it melts right in, wakes up my face, and kind of pulls everything together.”

So why not tap into the Goop glow? With Goop Beauty’s Colorblur Glow Balm, you’ll have that radiant, happy-looking skin in no time. Get ready to embrace the magic skincare pot that adds color and brings out your inner glow.

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Goop launches first makeup collection, capturing post-workout glow.